Serum banks can contain 3 folders: Presets, Noises, Wavetables. You have to place the folder in its corresponding folder. Keep in mind, some banks may only have 1 or 2 of the 3 folders.
Place the serum presets folder in:
Windows Users: Documents/Xfer/Serum Presets/Presets
Mac Users: Library/Audio/Presets/Xfer Records/Serum Presets/Presets
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Place the noises folder in:
Windows Users: Documents/Xfer/Serum Presets/Noises
Mac Users: Library/Audio/Presets/Xfer Records/Serum Presets/Noises
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Place the wavetables folder in:
Windows Users: Documents/Xfer/Serum Presets/Tables
Mac Users: Library/Audio/Presets/Xfer Records/Serum Presets/Tables
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Video Explanation: